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Breakfast Session 

Obeya: Transforming Organizations through Visual Management

December 08, 2023

locationLocation:  Xebia, Laapersveld 27, 1213VB in Hilversum 

calendar-2 Time: Friday, December 8th, 2023, 8:00 – 9:30 AM

Obeya, a term that translates from Japanese to "big room," is a physical or virtual space where (management) teams come together for visual management and decision-making. In this presentation, we take the concept of Obeya and examine it through the lens of organization (re)design, such as digital transformation. What is Obeya exactly, why is it useful, and how do you get started? Learn how Obeya fosters engagement, collaboration, and effective problem-solving from three industry experts, Merijn Boekel-Van den Brink, Serge Beaumont, and Laurens Bonnema.
What will you learn?
  • Understand Obeya and its role in organizational transformation.
  • Master visual management to build alignment and ownership, solve complex problems, drive cultural change, and get work done.
  • Three pro tips to help you hit the ground running.


08: 00  Walk-in and Breakfast  
08: 30  Session   
09: 00  Discussion and Wrap-up 

avatar for Merijn Boekel - van den Brink

Meet the experts - Merijn Boekel - van den Brink

As an Organizational and Behavioral Psychologist, Merijn has a keen understanding of the dynamics of the workplace. She uses this knowledge to positively influence team environments, leading to a significantly improved and harmonious work atmosphere. 

Laurens Bonnema - trainer Xebia Academy-1Meet the experts - Laurens Bonnema 

Laurens Bonnema is an Agile Trainer, Management Consultant, and mentor to leaders creating resilient organizations at any scale. Merging classic and agile management, he helps leaders improve software delivery, marketing, finance, and HR. He has over two decades of experience in the field and is the co-author of three books: "The Professional Agile Leader", "Inspiring Project Management with Agile", and "50 FAQs of a Scrum Master." 

Serge-Beaumont_Xebia-Academy - circle

Meet the experts - Serge Beaumont

Serge is a Certified Scrum@Scale Trainer, but he is also an Agile Coach and CSP. The career of this enthusiastic Scrum fan has always been a mix of Agile and software development (JEE/XP/Scrum). Until 2007, when he was contacted for his first Agile consultancy assignment. Now he focuses on the implementation of Agile at Albumprinter, Ericsson,, Albert Heijn, and Triodos Bank. Serge gives various Scrum courses, such as CSM, CSPO, and Scrum@Scale.