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Eindhoven Data Community Meetup #2 – Data Strategy with Interfood

July 07, 2022

This event is organized together with GoDataDriven.


  • Thursday, July 7th
  • 17:00 – 20:00 CET
  • AI Innovation Center, High Tech Campus Eindhoven, High Tech Campus 5 · Eindhoven


  • 17:00-18:00 – Food 
  • 18:00-18:10 – Welcome
  • 18:10-19:00 – Mariam Halfhide – Data Strategy by the Book 
  • 19:00-19:15 – Break 
  • 19:15-20:00 – Kevin Duisters (Interfood) – Data Strategy in the Wild 
  • 20:00 – Drinks  

What to Expect

Data Strategy by the Book

During this talk, Mariam Halfhide will discuss the general theory of data strategy and its components, aiming to provide answers to the following:

  • Why is data strategy important?
  • What components does a data strategy consist of?
  • When do data management and data governance come into play?
  • What are the success factors for a data strategy?

Data Strategy in the Wild

In this talk, Kevin Duisters will discuss how we at Interfood strategized our journey to becoming a valuable data-driven organization, where to spot the big five pitfalls, and what to do about them.

This time we are welcome at the inspiring location of AI Innovation Center on the High Tech campus in Eindhoven.

About Mariam
Mariam's expertise lies in data-driven maturity and the optimal use of data as a business asset. Since 2016 Mariam has been active as a consultant in the field of Data & AI. Within her projects, Mariam has fulfilled many analytical roles, in which she has gained extensive experience with data analytics and data science. In addition, Mariam has fulfilled various data lead and advice roles at different organizations, where she was responsible for team collaboration and the connection of data, IT and the business. She currently works as an AI Strategist at GoDataDriven, where she is able to translate the needs of an organization into practical solutions that add value and contribute to becoming a data-driven organization.

About Kevin
Kevin Duisters currently serves as Global Data & Sustainability Director at Interfood Group. He was a visiting scholar at the Stanford Department of Statistics and is about to finalize his PhD in Data Science from Leiden University. Prior to joining Interfood, Kevin was a consultant with the United Nations (New York, Geneva) on Sustainable Development Finance and contributed to the new UN System data strategy. He is passionate about developing international teams, business and technology that enable meaningful change.

About the location
AI Innovation Center opened in April 2021 and has the mission to industrialize AI in the Brainport Eindhoven region. In order to achieve this goal, the AI Innovation Center focus on raising the level of knowledge through (1) events and (professional) education, (2) facilitating the required ecosystem and infrastructure and (3) offering relevant services to drive AI projects and applications by organizations in the region. The AI Innovation Center is an initiative by High Tech Campus Eindhoven and co-founded by Philips, Signify, NXP and ASML.