How Data & AI Literacy Enables Better Decisions at Every Level
Welcome to the second webinar in series Data & AI for Everyone, where we explore how organizations create clarity and direction in an increasingly complex data and AI landscape.
As data and AI capabilities expand, many organizations find themselves moving fast — but not always in the same direction. Data & AI Literacy acts as a compass: helping teams understand where they are, where they’re going, and how to make confident decisions along the way. To see where your organization stands today, explore our AI Literacy Self-Assessment.
Each session in this series features a real organization and focuses on mindset, culture, leadership, and impact — not tools.
In this webinar, we’ll move from theory to practice and explore how organizations drive real AI adoption, not just deployment.
Together with industry experience from FMCG, we’ll unpack what it takes to build AI Literacy that actually changes behavior, including how to design programs, engage the right stakeholders, and measure what truly matters.
What you will learn:
- Why AI adoption fails and what blocks it
- How to assess and build AI Literacy across your organization
- What works in FMCG (real examples, not theory)
- How to drive behavior change, not just training completion
- How to measure real adoption and business impact
When: May 14, 11 am CET | 5:00 AM EDT | 2:30 pm IST
👉 Recording available for registered participants
Duration: 1h, Online on Zoom
Why attendYou’ll leave with clear insights, concrete examples, and actionable ideas you can apply immediately — whether you’re just starting with Data & AI Literacy or looking to mature an existing initiative.
Meet the Speakers:
Tatiana Vorobeva
Regional Analytics and AI Manager, Essity
Tatiana is a Commercial Insights & AI Transformation Leader with experience at FMCG companies, including Mars, Ferrero, Essity, and others. She works at the intersection of insights, data analytics, and business - embedding AI and advanced analytics into commercial decision-making. Across her career, she led the digital transformation of the insights function, developed AI-powered tools for RGM and marketing teams, and drove an AI Transformation Program across European markets.Nina is Data and AI Strategy Consultant at Xebia with a passion for Responsible AI, Digital Transformation, Data and AI Governance and data-driven working. She enables organizations to implement the data and AI way of working responsibly, in line with the new European AI legislation (AI Act), for which data and AI literacy is crucial.
Rozaliya Khafizova
Data & AI Literacy Program Manager, Xebia
Rozaliya works at the intersection of business, learning, and technology, helping organizations build the skills and mindset they need to work confidently with data and AI. She's passionate about these topics because I’ve seen firsthand how data and AI can empower people — not just technically, but in how they think, make decisions, and create value. For me, Data & AI Literacy is about making complex concepts accessible, practical, and truly useful for everyday work.
Watch our previous webinar!
Register for upcoming webinar and in the email you will get also access to our previous webinar "Build Data & AI Literacy in 2026: People, Skills, Tools".